Dear ROC Nation distribution User,
Our commitment extends beyond providing a platform for distributing music, we believe that it’s important to educate our artist community about threats that can jeopardize the integrity of streaming platforms, such as artificial streaming.
What is artificial streaming?
- Artificial streaming refers to the use of bots, click farms, or other methods to inflate play counts. Artificially inflating play counts violates our Content Guidelines.
Why Artificial Streaming is Harmful?
- Artificial streaming distorts the accuracy of streaming metrics, which are used to measure the popularity and success of music. This can lead to unfairness in royalty distribution, as royalties are often calculated based on streaming numbers, and can lead to the following consequences.
Artificial streaming consequences:
- Removal of your release
- Account suspended
- Royalties are not paid for tracks identified as having artificial streams.
Paid 3rd-party services that guarantee streams ARE NOT legitimate. Don't encourage your fans to take part in streaming your music inauthentically. Focus on organic promotion strategies to build genuine fan engagement.
How Can I Organically Boost My Streams?
- Growing your streams organically involves connecting with your audience through genuine engagement. Share your music across social media, collaborate with other artists, perform live, and encourage your fans to add your songs to their playlists. Building a real fanbase that loves your music is the most effective way to achieve sustainable growth.
Your Spotify for Artists data can provide insight into whether artificial streaming is impacting your account. Unfortunately, your music can get dragged into artificial streaming without your knowledge. If you see unusual activity, please inform us. Use this link to notify Spotify about any suspicious playlists your music has been added to.
For more information about artificial streaming on Spotify, see these articles:
Third Party Services That Guarantee Streams
What Is Artificial Streaming? The Latest Episode of The Game Plan Explains
Thank you,
The ROC Nation distribution Team